We get marketing and its key components, including branding and advertising.
Marketing is about opening minds and closing gaps, and we do this by listening—intently and regularly.
Nobody is just waiting out there to hear what you have to say. People read, hear, watch and share what interests them. Good marketing creates a mood, engages emotion and stimulates response. More important, good marketing works.
And while marketing may not solve every problem, good thinking can. This is why we think (and often act) beyond the given task.